Get to know us

Build and foundation

Inspired by SME founders who spent decades navigating real-world challenges alone, ChieflyAI was created to close the leadership gaps we have lived ourselves.

Built by Cyber Security experts to banking and military grade thresholds ChieflyAI was designed from the start to use minimal query-only data access with full encryption of meta data in transit so users can trust ChieflyAI like their own accountant and lawyer.

No theory, no hype — just gathering up the distilled experience of leading and growing businesses, then making it accessible to every SME leader.

Powered by Common Sense™

People and culture

ChieflyAI is built by leaders who’ve lived the SME journey.

Tim Vincent (CEO) brings decades of hands-on leadership across growth, crisis, and transformation.

Phil Zeidler (Chair) adds seasoned strategic wisdom and governance discipline.

Steve Daniels (CPO) turns real-world leadership insight into elegant, purposeful product design.

Clive — our dry-humoured cartoon conscience — reminds us never to lose sight of the truth leaders face every day.

Together, we’re a team united by one belief: when we join our wisdom with yours, exceptional leadership becomes possible for every business.

You cannot be serious...

Tim Vincent

Founder / CEO

Phil Zeidler

Chair / Optimist

Steve Daniels

Founder / CPO

Clive

WISE Cynic