Data Processing Agreement
Last updated: 27 April 2026
This Data Processing Agreement (the “DPA”) forms part of the Platform Subscription Agreement (the “Agreement”) between ChieflyAI LTD (“Chiefly,” “we,” “Processor”), a company registered in England and Wales (registered number 16979021) with its registered office at The Old Town Hall, Market Place, Oundle, Peterborough, England, PE8 4BA, and the customer named in the Agreement (the “Customer” or “Controller”).
This DPA applies whenever Chiefly processes personal data on behalf of the Customer in the course of providing the Platform.
1. Definitions
- “Applicable Data Protection Law” means the UK GDPR, the Data Protection Act 2018, the EU GDPR (where it applies to the Customer’s processing), and any other data protection or privacy law that applies to the Customer’s processing of personal data.
- “Customer Personal Data” means personal data contained in Customer Data (as defined in the Agreement) that Chiefly processes on the Customer’s behalf.
- “Data Subject,” “personal data,” “processing,” “controller,” “processor,” “personal data breach,” and “supervisory authority” have the meanings given in Applicable Data Protection Law.
- “Sub-processor” means a third party engaged by Chiefly to process Customer Personal Data on the Customer’s behalf.
- Capitalised terms not defined in this DPA have the meanings given in the Agreement.
2. Roles and scope
2.1 The Customer is the controller of Customer Personal Data. Chiefly is the processor of Customer Personal Data. Where the Customer is itself a processor (acting on behalf of another controller), Chiefly is a sub-processor in that chain and the obligations in this DPA apply accordingly.
2.2 Chiefly processes Customer Personal Data only on the Customer’s documented instructions. The Agreement, the Platform’s settings and configuration, and this DPA together constitute the Customer’s documented instructions to Chiefly.
2.3 If Chiefly cannot comply with the Customer’s instructions for any reason — including because an instruction would breach Applicable Data Protection Law — Chiefly will notify the Customer without undue delay.
3. Description of processing
The parties acknowledge the following description of processing, which the Customer may update by notifying Chiefly through the Platform’s settings or in writing:
| Item | Description |
|---|---|
| Subject matter | Provision of the Platform under the Agreement |
| Duration | The term of the Agreement, plus any data-retention period set out in the Agreement |
| Nature and purpose | Cloud-hosted multi-tenant SaaS for finance and operations automation, including AI-generated analysis, conversational interfaces, and integration with Customer-selected third-party systems |
| Types of personal data | Determined by the Customer’s choice of integrations and uploaded content. Typically includes: names, email addresses, phone numbers, business addresses, job titles, user account identifiers, financial transaction metadata involving identifiable people, and content of communications (such as customer-support tickets if connected). May include sensitive categories only if the Customer chooses to upload them; doing so requires the Customer’s lawful basis under Article 9 |
| Categories of Data Subjects | Determined by the Customer’s choice of integrations and uploaded content. Typically: the Customer’s employees and contractors, the Customer’s clients and customers, the Customer’s suppliers, and other counterparties recorded in the Customer’s connected systems |
4. Chiefly’s obligations as processor
Chiefly will:
4.1 Process Customer Personal Data only on documented instructions from the Customer, including with regard to transfers to a third country or international organisation, unless required to do so by law (in which case Chiefly will notify the Customer of that requirement before processing, unless the law prohibits doing so on important grounds of public interest).
4.2 Ensure that personnel authorised to process Customer Personal Data are bound by appropriate confidentiality obligations.
4.3 Implement and maintain the technical and organisational security measures described in Annex 2 (Security Measures), and apply additional measures the Customer reasonably requests, subject to commercial reasonableness.
4.4 Engage Sub-processors only as set out in clause 6.
4.5 Assist the Customer, taking into account the nature of the processing and the information available to Chiefly, with:
- Responding to Data Subject requests under Articles 15–22 UK GDPR (clause 7);
- Meeting the Customer’s obligations under Articles 32–36 UK GDPR (security, breach notification, impact assessments, and prior consultation);
- Demonstrating the Customer’s compliance with Article 28 UK GDPR.
4.6 At the Customer’s choice, delete or return all Customer Personal Data after the end of the Agreement, in accordance with the data-retention provisions of the Agreement, except where retention is required by law.
4.7 Make available to the Customer all information necessary to demonstrate compliance with Article 28 UK GDPR, and allow for and contribute to audits as set out in clause 8.
5. Customer’s obligations as controller
The Customer:
5.1 Confirms that it has a lawful basis under Applicable Data Protection Law for processing Customer Personal Data through the Platform, and for instructing Chiefly to process it.
5.2 Is responsible for the accuracy, quality, and legality of Customer Personal Data, and for the means by which the Customer acquired the data.
5.3 Will comply with its own obligations under Applicable Data Protection Law as controller — including providing notices, obtaining consents where required, and managing the rights of Data Subjects.
5.4 Will not provide Chiefly with personal data the Customer does not have the right to share, including Special Category Data under Article 9 UK GDPR unless the Customer has an applicable Article 9 condition.
6. Sub-processors
6.1 General authorisation. The Customer gives Chiefly general authorisation to engage Sub-processors to process Customer Personal Data, subject to this clause 6.
6.2 Current Sub-processors. A current list of Sub-processors is published at chieflyai.com/security (the “Sub-processor List”) and is incorporated into this DPA by reference. The list is also available on request from privacy@chieflyai.com.
6.3 Change notification. Before engaging a new Sub-processor or replacing an existing one for processing of Customer Personal Data, Chiefly will:
- Update the Sub-processor List at least 30 days before the change takes effect; and
- Notify Customers who have subscribed to Sub-processor change notifications by email (Customer can subscribe at
privacy@chieflyai.com).
6.4 Right to object. The Customer may object in writing to a new Sub-processor on reasonable grounds related to data protection within 30 days of notification. The parties will discuss in good faith. If the parties cannot resolve the objection, the Customer may terminate the affected portion of the Agreement (or the entire Agreement, if the Sub-processor is essential to the Platform) by written notice, and Chiefly will refund any pre-paid fees for the unused portion of the term.
6.5 Sub-processor terms. Chiefly will impose data-protection terms on each Sub-processor that are no less protective than the terms of this DPA, in writing. Chiefly remains liable to the Customer for the acts and omissions of its Sub-processors as if they were its own.
7. Data Subject requests
7.1 Chiefly will not respond to a Data Subject request relating to Customer Personal Data, except on the Customer’s instruction or as required by law. If Chiefly receives such a request directly, Chiefly will refer the Data Subject to the Customer without responding to the substance of the request.
7.2 Chiefly will provide reasonable assistance to the Customer (taking into account the nature of the processing) to enable the Customer to respond to Data Subject requests, including by providing tools through the Platform that let the Customer access, export, correct, and delete Customer Personal Data.
8. Audit rights
8.1 Information. Chiefly will provide the Customer with information reasonably necessary to demonstrate compliance with this DPA — including:
- The current Sub-processor List;
- The published security overview at /security;
- The internal Customer Security Overview, available under NDA from
security@chieflyai.com; - Any third-party certifications Chiefly holds (such as Cyber Essentials Plus, when issued).
8.2 Audit. Where the information provided under clause 8.1 is not sufficient, the Customer may request an audit of Chiefly’s compliance with this DPA, subject to the following:
- The Customer may request one audit in any 12-month period, unless an audit is required by a supervisory authority or a personal data breach has occurred.
- The Customer must give Chiefly at least 30 days’ written notice of the audit and a proposed scope.
- The audit must be conducted during normal business hours, must not unreasonably interfere with Chiefly’s operations, and must respect the confidentiality of Chiefly’s other customers.
- The Customer (or its independent auditor) must be bound by confidentiality obligations at least as protective as the Agreement.
- The Customer pays its own costs and Chiefly’s reasonable costs of supporting the audit, except where the audit reveals a material breach of this DPA — in which case Chiefly bears its own costs.
8.3 Alternative. Chiefly may satisfy a Customer’s audit request by making available a recent third-party audit report (such as a SOC 2 report or ISO 27001 certificate, when held).
9. International transfers
9.1 Chiefly is established in the UK. Customer Personal Data is primarily processed in the UK.
9.2 Where Chiefly transfers Customer Personal Data outside the UK or the European Economic Area — including to Sub-processors in countries that the UK or EU has not deemed to provide an adequate level of data protection — Chiefly will rely on a lawful transfer mechanism, including:
- An adequacy decision by the UK Government or the European Commission;
- The UK International Data Transfer Agreement (IDTA);
- The EU Standard Contractual Clauses (SCCs) with the UK Addendum;
- Any other lawful mechanism permitted by Applicable Data Protection Law.
9.3 Pre-signed transfer mechanism. Where required, Chiefly will enter into the IDTA or SCCs with the Customer at the Customer’s request. Customers requiring a signed copy should contact privacy@chieflyai.com.
9.4 Sub-processors outside the UK/EEA. Some Sub-processors listed at /security process data outside the UK/EEA. Chiefly has put appropriate transfer mechanisms in place with each.
10. Personal data breach
10.1 Chiefly will notify the Customer of any personal data breach affecting Customer Personal Data without undue delay, and in any case within 72 hours of becoming aware of it.
10.2 The notification will include, to the extent known at the time:
- A description of the nature of the breach (categories and approximate numbers of Data Subjects and records affected);
- The likely consequences of the breach;
- The measures Chiefly has taken or proposes to take to address the breach and mitigate its effects;
- Contact details for the relevant Chiefly point of contact.
10.3 Chiefly will provide the Customer with reasonable assistance to enable the Customer to meet its own breach-notification obligations under Applicable Data Protection Law.
10.4 A failure by Chiefly to detect or notify a breach within the time set out in this clause does not, on its own, constitute a breach of this DPA where Chiefly acted with reasonable diligence.
11. Deletion or return of data
11.1 On expiry or termination of the Agreement, Chiefly will delete or return Customer Personal Data in accordance with the data-retention provisions of the Agreement (clause 11.6 of the Platform Subscription Agreement).
11.2 Backups containing Customer Personal Data are purged on Chiefly’s normal backup-retention cycle and do not require active deletion.
11.3 Chiefly may retain Customer Personal Data where retention is required by Applicable Data Protection Law or another applicable law, and only for as long as that law requires.
12. Liability
The limitations and exclusions of liability set out in the Agreement (clause 14 of the Platform Subscription Agreement) apply to claims arising out of or related to this DPA. For the avoidance of doubt, this DPA does not increase or decrease either party’s liability under the Agreement.
13. Order of precedence
If there’s a conflict between this DPA and the rest of the Agreement, this DPA prevails for matters relating to the processing of Customer Personal Data. Otherwise, the Agreement prevails.
14. Changes to this DPA
Chiefly may update this DPA from time to time:
- To reflect changes in Applicable Data Protection Law (effective immediately, on notice);
- To reflect changes in Sub-processors or security measures (subject to clause 6 and the change-notice procedure of the Agreement);
- For other reasons, with at least 30 days’ notice; the Customer may object as set out in clause 6.4.
15. Notices
Notices under this DPA follow the notice mechanism in the Agreement (clause 15 of the Platform Subscription Agreement). Data-protection-specific notices may also be sent to privacy@chieflyai.com.
16. Governing law
This DPA is governed by the same law as the Agreement (England & Wales).
Annex 1 — Description of processing (incorporated)
The description in clause 3 of this DPA constitutes Annex 1 for the purposes of UK GDPR Article 28(3).
Annex 2 — Security measures
Chiefly implements the technical and organisational security measures described at chieflyai.com/security and in the internal Customer Security Overview (available to qualified buyers under NDA from security@chieflyai.com).
The current measures include, without limitation:
Infrastructure
- UK-resident processing on a dedicated private network
- AI traffic routed over a private backbone, end-to-end
- Hardened, least-privilege runtime
- Centralised secret management with recovery
Data
- AES-256 encryption at rest
- Database-enforced tenant isolation
- Per-integration application-layer encryption of third-party credentials
- Point-in-time backup recovery
Identity
- TOTP multi-factor authentication
- Required for password and email changes
- Role-based access within each tenant
- Federated sign-in via OAuth
Application
- Hardened security headers on every response
- Tiered rate limiting per route class
- Schema validation on every request
- Parameterised queries throughout
Observability and incident response
- Error tracking, log aggregation, application performance monitoring, and LLM-trace observability
- Documented internal incident-response process covering detection, containment, eradication, recovery, and customer communication
Chiefly is Cyber Essentials Plus certified (May 2026, independently assessed by an IASME-accredited assessor) and plans to pursue ISO 27001 as a follow-on.
Annex 3 — Transfer mechanism
Where the IDTA, EU SCCs, or UK Addendum is required as a lawful transfer mechanism, Chiefly will execute the relevant template with the Customer on request. Customers requiring a signed copy should contact privacy@chieflyai.com.
Annex 4 — Sub-processors
The current list of Sub-processors is maintained at chieflyai.com/security. At the date of this DPA, they include:
- Microsoft Azure — compute, AI, storage, networking, secrets — all processed data
- Supabase — managed Postgres and authentication — all processed data
- Vercel — web hosting and CDN — request metadata, no persistent customer data
- OpenAI (via Azure) — LLM inference within Chiefly’s Azure tenancy — prompts and completions
- Sentry — error tracking — stack traces, PII-scrubbed
- Betterstack (Logtail) — log ingestion — application logs
- Langfuse — LLM observability — prompts and completions
- Resend — transactional email — recipient email and message body
Customers can subscribe to change notifications at privacy@chieflyai.com.
Contact: privacy@chieflyai.com for all data-protection enquiries; security@chieflyai.com for security incidents.